About Us
Brett Zalaski
Brett was the first director for MLS’ award-winning National Sales Center, a program that helped super-charge MLS’ attendance growth in the 2010’s. Brett himself is an award-winning trainer who has worked with over 100 different professional and collegiate sports organizations, as well as being asked to speak at over 50 league meetings & sports business conferences. In his time at the MLS National Sales Center and team-side, over 100 of Brett’s sales reps have moved on to leadership positions across pro sports.
Clark Beacom
Clark has had over 20 years of sports business experience across MLS, NFL, MLB, & NHL. Most recently, Clark led all revenue for the record-setting MLS expansion side Austin FC. He also led MLS in attendance growth across multiple seasons with the Columbus Crew, as well as having multiple leadership positions with the Tampa Bay Rays. Currently Clark is the President for Sports Revenue Advisors, an organization that supports professional sports teams in every way that they can generate revenue.
Ron Patel
Ron Patel is the President of New Mexico United, a Professional Soccer Club based in Albuquerque, NM. New Mexico United plays in the United Soccer League (USL). After Co-Founding New Mexico United in 2018 with the club’s Majority Owner & CEO Peter Trevisani, Ron helped guide New Mexico United’s revenue departments to league leading attendance & merchandise figures as its VP of Sales. Ron spent a couple of years running a sports & entertainment company in South Texas until he returned to New Mexico and was subsequently promoted to President of the club in January of 2024.
Chris Keeney
Chris began his career in sports in 1996 after purchasing two half-season tickets to the inaugural MLS season at D.C. United and asking for an internship from his ticket sales representative. This led to a remarkable journey across the US professional sports landscape. After experiencing terrific sales training from legends within the industry, Keeney’s career has enjoyed stays with D.C. United, Real Salt Lake, Columbus Crew, Houston Texans, Next College Student Athlete, FC Tucson, and consulting with United Soccer Leagues, the Legendary Women’s Cup, One Soccer Nation, and Capelli Sport.